PRIVACY POLICY

1. DATA CONTROLLER

The data controller for the processing of your personal data is:

LOUISE ROE ApS

Vognmagergade 9, 1120 København K

CVR: 32933424

Email: info@louise-roe.com

2. APPLICABLE LAW

LOUISE ROE ApS processes personal data in accordance with the EU General Data Protection Regulation (GDPR)and applicable Danish data protection legislation. We take your privacy and the protection of your personal data seriously.

3. PERSONAL DATA WE COLLECT

When you shop with us or interact with our website, we may collect and process the following personal data:
- Name, address, email address, phone number, order and purchase history, payment information (processed securely by payment providers), IP address and technical data (via cookies, where consent is given)

The data is provided directly by you or collected automatically when using our website.

4. PURPOSES AND LEGAL BASIS PROCESSING

We process your personal data for the following purposes and on the following legal bases:

a) Order Handling & Customer Service

Purpose:
Processing and delivering your order, sending order confirmations and shipping updates. handling returns, complaints, and customer inquiries

Legal basis:
GDPR Article 6(1)(b) – Performance of a contract

b) Accounting & Legal Obligations

Purpose:
Bookkeeping and accounting documentation

Legal basis:
GDPR Article 6(1)(c) – Legal obligation

We store relevant order and invoice data for
5 years in accordance with Danish accounting legislation.

c) Marketing & Newsletters

Purpose:
Sending newsletters and marketing communications

Legal basis:
GDPR Article 6(1)(a) – Consent

You only receive marketing emails if you have actively consented. You can withdraw your consent at any time via the unsubscribe link in our emails or by contacting us

d) Website Functionality & Analytics

Purpose:
Ensuring website functionality, improving user experience, measuring traffic and performance

Legal basis:
GDPR Article 6(1)(a) – Consent (via cookie banner)

5. Use of Data Processors & Third Parties

We share personal data with trusted data processors where necessary, including:

Shopify – webshop platform and hosting

Payment providers – secure payment processing

Shipping and logistics partners – delivery of orders

Klaviyo – email marketing and newsletters

Cookie consent provider (e.g. Consentmo) – managing cookie preferences

All processors act under data processing agreements and only process data according to our instructions.

6. Transfers Outside the EU/EEA

Some of our processors (e.g. Shopify and Klaviyo) may process data outside the EU/EEA.

In such cases, transfers are safeguarded by EU Standard Contractual Clauses (SCCs) or equivalent legal safeguards in accordance with GDPR Chapter V.

7. Cookies

We use cookies and similar technologies on our website.

Cookies are used for:
Necessary website functionality, statistics and analytics, marketing purposes

You can manage or withdraw your cookie consent at any time via our cookie banner or cookie settings.

8. Data Retention

We only store personal data for as long as necessary for the purposes described above:

- Order and accounting data: 5 years

- Marketing data: Until consent is withdrawn

- Cookie data: According to cookie type and consent

9. Your Rights

Under GDPR, you have the right to:

- Access your personal data

- Have incorrect data rectified

- Have your data deleted (where legally possible)

- Restrict or object to processing

- Withdraw consent at any time

- Receive your data in a portable format

You may exercise your rights by contacting us at info@louise-roe.com

10. Right to Lodge a Complaint

If you believe that our processing of your personal data does not comply with GDPR, you have the right to lodge a complaint with:

Datatilsynet (Danish Data Protection Authority)
www.datatilsynet.dk

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal or operational changes. The latest version will always be available on our website.